Ghana's Enoch Fiifi Forson was in Manhattan as media leaders debated AI, streaming and how creators can turn audiences into real businesses.
Accra-based Ghanaian sports journalist Enoch Fiifi Forson was among the attendees at NAB Show New York, a two-day gathering at Manhattan's Javits Center where the future of media took centre stage. It is a notable presence for African sports storytelling in a room full of global broadcasters, creators and executives.
The programme drew voices from broadcasting, sports business, digital media and entertainment. FanDuel President Christian Genetski, New York Islanders co-owner Jon Ledecky and sports media personality Clay Travis were among the speakers on how sport and media are evolving together. NASA+ General Manager Rebecca Sirmons also took part, with sessions looking at where streaming and digital content are heading.
Artificial intelligence was one of the biggest talking points. Speakers explored how the technology can sharpen content production and help media businesses work more efficiently. Other sessions focused on media investment and the creator economy, including how producers can grow loyal audiences and build sustainable businesses with new revenue streams.
For African journalists and content creators, these conversations matter. Streaming, audience growth and smarter production tools are shaping how sport is told and monetised everywhere, and the event also gave professionals a chance to network and swap ideas across the industry.
