Multichoice-owned online streaming service Showmax is launching a live sports streaming service which bundles the existing entertainment service with music channels, news, and live sport streaming from SuperSport.
The service will initially roll out in Nigeria and Kenya, with additional countries following shortly after.
Showmax already offers a streaming service of entertainment, music, and news; but is tapping into the soccer content from SuperSport, the sports arm of its parent company, MultiChoice.
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