Ben Davies is aiming to close the gap between the players who carry out the plan and the executives who draw it up.
Ben Davies wants to be the link between two worlds in football that rarely speak the same language: the pitch and the boardroom.
The idea is simple but powerful. The people who carry out a club's strategy on matchday are often far removed from the people who design it. Davies hopes to narrow that distance, so that the plan drawn up upstairs reflects what players actually face in the heat of competition.
It's a role that's gaining ground across the modern game. Clubs and governing bodies are under pressure to make smarter, more joined-up decisions, and players who understand the dressing room and the demands of the business side are increasingly valuable. Someone who can translate between the two can help avoid misunderstandings before they turn into problems.
For Davies, the aim is to make sure those who live the strategy and those who shape it are pulling in the same direction. If he gets it right, it could be a model for how players use their experience to influence the game well beyond the final whistle.
