Boxing's biggest promoter is reportedly set to deepen his footprint in English rugby union following talks with Prem chiefs in Monaco.
Eddie Hearn is lining up his next big move, and this time it's outside the boxing ring. The Matchroom boss is expected to take on a more influential role in the Premiership after sitting down with Prem leadership in Monaco last week.
Hearn has built his reputation by turning fight nights into major spectacles, with slick production, big-name marketing and a firm grip on the commercial side of the sport. That is exactly the kind of energy rugby union's top flight in England may be looking to tap into as it competes for attention in a crowded sports market.
The finer details of what Hearn's expanded involvement could look like haven't been spelled out. Even so, the Monaco meeting suggests both sides are serious about exploring how his promotional approach could shape the Premiership's future, whether in branding, events or broader commercial strategy.
It's a notable crossover. Boxing and rugby union have long operated in very different worlds, but the push to grow audiences and revenue is bringing them closer together. If Hearn's influence does expand, expect the Prem to start looking and sounding a lot more like a Matchroom production.
