Real Madrid C.F. have partnered up with Generation Schools to open up their first academies in Imhoff, Cape Town.
This strategic partnership marks a significant milestone in South African sports education, offering young athletes the opportunity to experience elite-level training guided by one of the most celebrated football institutions in the world.
As part of its commitment to local sports, the Real Madrid Foundation Academy will offer a world-class football development programme for children and teenagers, focusing on athletic, academic, and personal development.
The Academy will host three elite teams competing in the 2025 Local Football Association (LFA) season, alongside additional developmental teams to cater to players of various skill levels.
A second academy is also set to open in Modderfontein, Johannesburg, in the second quarter of 2025.
A Unique Collaboration with Generation Schools
Generation Schools, known for its forward-thinking approach to education, will host the Real Madrid Foundation in Imhoff. This collaboration aligns with Generation Schools’ mission to provide diverse and world-class educational experiences that support both academic and athletic achievement.
“We are thrilled to welcome the Real Madrid Foundation to our Imhoff campus, and further sites across South Africa in the near future,” said Jevron Epstein, CEO of Generation Schools.
“This partnership represents a unique opportunity to blend the passion and discipline of football with the holistic, student-centred approach that Generation Schools is known for. We believe this will be a game-changer for youth sports in South Africa.”
Global Expertise and Leadership
The launch of the academy in Imhoff underscores the Real Madrid Foundation’s dedication to expanding its global footprint and nurturing young talent in South Africa. The academy will be led by Alberto Giménez, the Foundation’s Technical Director in South Africa. Giménez brings over 20 years of coaching experience and a UEFA Pro licence.
Richard Mcenery, Sporting Director at the Rising Stars Centre of Excellence, aims to create a pathway for young players to pursue their dreams of becoming professional footballers while instilling the values of teamwork, leadership, and respect that are central to Real Madrid’s legacy.
Endorsements from Legends
Football legend, Roberto Carlos, commented on the launch saying, “We are delighted to bring the Real Madrid Foundation’s values and training philosophy to South Africa.
This initiative is about more than just football; it’s about using sport as a tool to foster education, integration, and social development. We look forward to working closely with Generation Schools to create a nurturing environment for our young athletes.”
Expanding Real Madrid’s Global Vision
The launch of the academy in South Africa marks a significant step in the Real Madrid Foundation’s efforts to expand its global footprint and promote social development through sports.
The academy’s launch is featured on Real Madrid’s official platforms, highlighting its importance to the club’s global mission of fostering excellence and opportunity for young talent.
This initiative represents a bright future for South African youth, combining world-class football training with education to create a foundation for success both on and off the field.
