Stephen Curry has already faced the biggest names on the court, but now he's ready to take on the giants of the sports apparel industry.
This week, the Golden State Warriors guard and Under Armour announced the debut of Curry Brand, a new division similar to Nike's popular Jordan Brand line of apparel.
Curry will be offering shoes, clothing, and accessories for a number of sports, including basketball and golf.
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According to USA Today, Curry has been a longtime partner with Under Armour and signed with the company in 2013.
The 32-year-old NBA star also debuted a logo for the brand featuring his stylized initials with a "high wing," which is meant to represent the hand gesture Curry makes after hitting a three-pointer.
There is a philanthropic arm to the brand as well, as Curry and Under Armour said they will be reinvesting a percentage of yearly revenue back into under-resourced communities. Among their goals, they hope to train more than 15,000 coaches by 2025 and create at least 20 "safe places" for children to play.
