The Basketball Africa League (BAL), a new professional league featuring 12 club teams from across Africa and scheduled to begin play in March 2020, today unveiled the league’s official logo. The new logo, which features the silhouette of a basketball player taking a jump shot on a vibrant green, yellow, red and royal blue background, celebrates the Pan-African footprint of the league, Africa’s diversity and the continent’s rich basketball heritage.
The announcement was made today by BAL President Amadou Gallo Fall prior to the BAL qualifier game at the Kigali Arena in Kigali, Rwanda in the presence of Rwanda President Paul Kagame, Rwanda Minister of Sport Aurore Mimosa Munyangaju, FIBA Africa and BAL Board President Anibal Manave, FIBA Africa Executive Director Alphonse Bilé, two-time NBA All-Star and South Sudan Basketball Federation President Luol Deng, and former NBA player Olumide Oyedeji (Nigeria).
The BAL logo is inspired by the NBA and FIBA’s commitment to establishing the BAL as a world-class professional league that champions inclusion and youth development, provides an entertaining product for fans of all ages, and drives economic growth across the continent.
The logo’s colors convey multiple meanings. The red and royal blue connect it back to the NBA, while also symbolizing love, energy, confidence and strength. The yellow and green speak to Africa’s optimism, joy and wisdom, while celebrating health, harmony and environment.