THE BAL WINS INTERNATIONAL SPORTS AWARD!
On 22nd December 2021, the International Sports Convention (ISC) released the names of its 7 total winners of the International Sports Award; A recognition of the most marvelous sport's efforts across the world. The Basketball Africa League, a partnership league between NBA and FIBA, featuring 12 franchise teams from across Africa, successfully clinched the Innovation Award for utilising basketball as a tool for economic development across the African continent. Moreover, to take cognizance that The BAL has served an active role in improving the health and wellness of the youthful populace within Africa (one of the world's youngest populations). In their debut season, earlier this year, The BAL put to use astoundingly innovative solutions such as developing intricate health and safety protocols for over 700 leagues and team personnel from 50 countries. Additionally reaching more than 170 million fans across social media channels of the BAL and NBA combining for an accumulative 33 million views and 3.5 million engagements. Two of the remaining <span style="font-size: 1.1429rem">six winners in the other categories of this award included LaLiga for Fan Engagement and Discovery Network for Diversity and inclusion award.</span>