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Anthony Joshua Signs £100M Partnership Deal With DAZN

Heavyweight boxer Anthony Joshua has secured a lucrative deal with streaming service DAZN, as he prepares for his crucial rematch against Oleksandr Usyk this summer.

The England boxer of Nigerian descent has fought on Sky Sports for the entirety of his career, with his promoter Eddie Hearn previously having an exclusive deal with the broadcaster to stage his fights.
But in a post on social media, spotted by Sports Brief, Joshua has confirmed his fights will now air pay-per-view in the UK via the streaming company.
Joshua posted on Twitter on Monday afternoon, with the caption:
New phase in my career, new training team and new broadcaster @DAZNBoxing
According to Daily Mail, Joshua’s global rights agreement with DAZN is worth £100million-per-year.
The new agreement means all of Joshua’s future bouts will now be broadcast in the UK on DAZN, likely via the pay-per-view (PPV) platform the media company launched last year.
Joshua’s DAZN agreement reportedly includes a minimum requirement of two fights annually over a term that could reach five years.
In addition, Joshua will become a shareholder in DAZN, as well as a brand ambassador and special advisor with a seat on the media company’s strategic board.
Speaking about the partnership, Joshua said, quoted by Daily Mail:
‘I’ve been working with DAZN and following its progress for a long time. We have enjoyed a really successful partnership in the US for many years and I know the team and understand the passion and drive of the business.
‘DAZN’s vision and passion to innovate is what attracted me to the partnership. They are leading the digital landscape in sport and the future of sports broadcasting. I am really looking forward to a long and successful partnership.’
Isaac Darko
Isaac Darko is the lead Combat Sports writer for AfroBallers. He is an expert in Boxing, Mixed Martial Art and Wrestling reportage. Isaac is a journalist with newfound love for athlete management and digital media.

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