Connect with us

Hi, what are you looking for?

Beauty

Back in Black – Diddy regains Sean John’s ownership

Sean Diddy Combs

The history

Sean P. Diddy Combs is the definition of a mogul. From Bad Boy Records to CÎROC, the Harlem native with unparalleled business acumen has a portfolio of enterprises in several industries. As of this week’s repurchase of Sean John, we can add Fashiontainment to that industry list. The term coined by Diddy to describe the intersection of fashion and entertainment goes back to the origins of the brand.

Sean John logo

Pioneering the trend of making streetwear and hip-hop into high fashion, the “I Need a Girl” singer launched Sean John in 1998. As everything Combs touches, the fashion brand quickly turned into a worldwide success. It developed into grossing retail sales in the half a billion dollars per year range.

Diddy CFDA AwardIn 2004, Combs earned the prestigious CFDA Men’s Designer of the Year award for Sean John, beating out fashion savants Ralph Lauren and Michael Kors. After famously dancing to the stage to accept the honor, Combs said: “I’m very happy as you can see. Ralph [Lauren], you’re still the sexiest man on the planet!”

Sean John also received the prestigious Fifi Award for its fragrance “Unforgivable” in 2007. The brand was again awarded in 2009 for the scent “I Am King”.

The future

In 2016 Diddy sold his majority stake in the company to Global Brands Group, a holding specialized in branded apparel and brand management. Once the group filled for Chapter 11 in 2021, Sean John – along with the rest of the holding’s assets – became available. Combs came out on top of the bidding dispute for his namesake brand, buying it back at auction for the total sum of $7.55 million, stating:

Fashion is a part of my life, it’s important to dream and Sean John has always been a dream that has come true.

Sean John DiddyIn a statement to the press, Diddy said:

“I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced hip-hop to high-fashion on a global scale. Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy.”

You May Also Like

On Friday night, 2021 Hall of Fame Finalist Paul Pierce made headlines for going on Instagram Live. The former 10-time All-Star was featured smoking,...

The events that led to Paul Piece’s swift exit from ESPN have been buzzing around the internet. Reactions and responses have been coming from...

Football

A video has been released online, displaying a staff member from Eko Hotel having an argument with Joseph Yobo   https://www.instagram.com/p/CTNkVGFoF0E/?utm_source=ig_web_copy_link 15 players were...

Paris St Germain forward Neymar pledged his future to the Ligue 1 champions, saying talks of a contract renewal at the club are no...

Copyright © 2024 Afroballers