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Cynt Marshall to retire as CEO of Dallas Mavericks

The CEO of the Dallas Mavericks will retire at the end of the year, the team announced.

Effective on Dec. 31, Cynt Marshall will retire as CEO and will remain a consultant of the organization through December 2025.

“Cynt Marshall is a force of nature,” said Mavericks governor Patrick Dumont. “I like to say her superpower is bringing people together, but the truth is she has many superpowers.”

Since joining the team in 2018, Marshall has blazed a trail in the NBA, been a champion for inclusion and a passionate advocate for the City of Dallas, the team said.

“Bringing Cynt to the Mavericks six years ago was one of the smartest decisions I’ve ever made,” said Mark Cuban, the team’s former governor who still owns a minority stake. “She has led this organization to new heights with grace and integrity, and her light will continue to shine bright throughout the community. Thank you, Cynt.” 

Under Marshall’s leadership, the Mavs launched Girls Empowered by Mavericks in 2021. The Dallas Wings joined the effort in 2023 and the Mavericks became the first NBA team to become a WNBA team franchise jersey sponsor.

Prior to joining joining the Mavs, Cynt had retired from a 36-year career with AT&T and founded a consulting firm specializing in leadership, diversity and inclusion. 

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