Marcus Rashford is bidding to become a global superstar by trademarking his name in America, according to reports.
According to the Sun, the Manchester United striker has filed official documents that would allow him to market hundreds of products.
The report adds that the marketed good could include goods ranging from deodorants and shaving gel to binoculars, sports bags and computer games.
It comes after rapper Jay-Z signed the Premier League and England star to his Roc Nation management firm last month.
The reports also indicate that the application to the US Patent and Trademark Office has been accepted and will be published in America’s Trademark Official Gazette on Tuesday.
A source said: “This is a smart move.
“It protects his image rights in the US and shows that Jay-Z is keen to make the American audience more aware of Marcus as a sportsman and a socially aware role model.”
It comes after Marcus got an honorary university doctorate following his free school meals campaign victory. Up to now his career has been guided by his brothers Dwaine Maynard, 36, and Dane Rashford, 27, through their sports management firm.
Anyone with an objection to Rashford’s application to trademark his name has 30 days to lodge a complaint.
Rashford drew high praise after his recent campaign persuaded a Government U-turn to provide meals to disadvantaged children throughout the summer.
President of Roc Nation Sports International, Michael Yormark, praised Rashford for being a “shining example” of embodying the firm’s focus of “protecting and defending those that can’t protect and defend themselves”.
He added: “Companies today want to align with people that are passionate about community, that want to take a stand against injustice, and so we encourage all of our clients to be aggressive in this space.”
