Michael Jordan has reportedly made $7 million from Messi’s transfer to PSG.
— B/R Football (@brfootball) August 20, 2021
Jordan Brand has a partnership deal with PSG since 2018 and Jordan earns a 5% cut of shirt sales. Following the arrival of Messi, PSG has seen a massive rise in sales of replica jerseys, particularly Messi’s.
The Business Insider reports that an adult jersey with the name of Messi printed on the back of the jersey sells for $162. And according to TyC Sports, PSG has so far made $140 million in sales of the shirts since Messi arrived. For each jersey sold, Jordan makes 5% of the sale of a shirt.
Jordan has a 36-year partnership with Nike which has earned him at least $1.3 billion, according to Forbes. It is the richest athlete endorsement deal ever but also arguably the biggest bargain due to the fact that Jordan helped Nike move from a relatively unknown brand to one of the most valuable in the world today.