Stephen Curry has already faced the biggest names on the court, but now he’s ready to take on the giants of the sports apparel industry.
This week, the Golden State Warriors guard and Under Armour announced the debut of Curry Brand, a new division similar to Nike’s popular Jordan Brand line of apparel.
Curry will be offering shoes, clothing, and accessories for a number of sports, including basketball and golf.
.@StephenCurry30 and Under Armour have officially launched his own Curry Brand 🔥
— Bleacher Report (@BleacherReport) November 30, 2020
According to USA Today, Curry has been a longtime partner with Under Armour and signed with the company in 2013.
The 32-year-old NBA star also debuted a logo for the brand featuring his stylized initials with a “high wing,” which is meant to represent the hand gesture Curry makes after hitting a three-pointer.