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WWE files trademark for its entertainment services, “The Build To”

The World Wrestling Entertainment (WWE) has filed to trademark ‘WWE THE BUILD TO’ for its ‘entertainment services’ which would be a show on pro-wrestling.

WWE has been using short video packages called “The Build To” to further hype big matches at their pay-per-view event.

This includes the champion vs. champion bout between Becky Lynch and Charlotte Flair at Survivor Series last month.

The trademark was done with The United States Patent and Trademark Office.

“WWE The Build To” is a digital series that is used to bring to the audience a showcase of the rivalries ahead of pay-per-view events. The series’ premiere was in October 2021 and concentrated on the King of the Ring and Queen’s Crown Tournament finals which were scheduled for Crown Jewel pay-per-view.

The following description was submitted with the filing:

IC 041. US 100 101 107. G & S: Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information

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